Outcomes from enterprise design capability work.

Twelve app and web experiences operating without unified design infrastructure. Inconsistent quality, duplicated effort across product teams, and no single source of truth for design or research.

Built and led design capability across UX Research, Content Design, Design Systems, and DesignOps — establishing REA as the market-leading property brand in Australia. Co-authored RICE prioritisation framework with the Head of Product, with research and experimentation as primary decision inputs — design at the table, not downstream of it.

Built Construct Kit — the design system at the centre of twelve app and web experiences — and measured its ROI through a four-pillar model: Engagement, Efficiency, Adoption, and Speed. Established DesignOps across five pillars: Design Process, Design Systems, Design Culture, Design Tooling, and Visual Identity — reducing friction that was making design the bottleneck in product and engineering delivery.

Research capability under-resourced and under-leveraged. No craft competency framework. Design, research, and content operating without shared standards or infrastructure across a complex health insurance enterprise.

Spent 18 months building the research foundation — demonstrating impact through business decisioning — then expanded remit to lead all four capability domains across the enterprise.

No dedicated research function. Product decisions made without systematic discovery. Design team executing without validation infrastructure across one of Australia's most complex logistics and digital businesses.

Identified the capability gap from within a design management role. Made the case to leadership and founded Australia Post's first UX Research team — shifting product culture toward evidence-based decisioning.