Benson Low · Design & research leadership
I build design and research capabilities that help organisations make better customer decisions.
I'm Benson Low, Head of Design Capabilities at Bupa. My experience spans design and research leadership at Bupa, REA Group, Atlassian, Australia Post and NAB.
I develop teams, mature design systems and strengthen research, operations and AI-enabled practice — connecting customer evidence with product strategy and delivery.
300k
hours saved, as reported by REA's Construct Kit team in January 2023 across its four-year journey
Design systems at REA →
Research
leadership that connects customer evidence with product decisions and experience improvement
Research capability →
Practice
teams, operating models and AI enablement that strengthen design and research capability
Capability at Bupa →What I do
- 01 Design & Research developing teams and connecting customer evidence with product strategy
- 02 AI & Measurement enabling AI in practice and tracking experience with NPS, CSAT, SUPR-Q and SEQ
- 03 Design Systems governed, adopted, tied to engineering delivery
- 04 DesignOps removing the friction that makes design the bottleneck
- 05 ResearchOps research capability built for impact and efficiency, not just headcount
- 06 ContentOps standards that hold at scale without proportional overhead